Murdick’s Fudge

Rebranding the Murdick’s Fudge stores on Martha’s Vineyard to be more colorful was my first real chance to be creative and unleash my inner child’s creativity in the professional world. Little me was ready to color on the walls again, so that’s what we did.

I incorporated graphics of taffy, fudge, ice cream (for their Vineyard Haven location exclusively), and colorful confetti that would appeal to the kids that entered their stores ready for a sweet treat. I used a font that I adored and made me feel like I was watching a cartoon.

This was one of our biggest projects to date with the most graphics designed for one company, that I then printed, laminated, plotted, and got ready for our installers to apply to three different locations.